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Research papers

Virtual reality meets traditional research

In order to compare the traditional research approach- CAPI (Computer Assisted Personal Interview)- with the VR approach, an empirical study was conducted using a sequential monadic design. The study was designed to help us to reach the following...

Catalogue: Congress 2017: Visionary
Author: Alexandra Chirilov
Company: GfK
September 3, 2017
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Citation

Chirilov, A. (2017a, September 03). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research


Research papers

Are we getting worse at political polling?

The accuracy of polling has been under the serious spotlight over the last couple of years. This paper is a summary of analysis conducted on an international database of 31310 polls from 473 elections and voting events across 40 countries around the...

Catalogue: Congress 2017: Visionary
Author: Jon Puleston
Company: Kantar
September 3, 2017
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Citation

Puleston, J. (2017a, September 03). Are we getting worse at political polling?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/are-we-getting-worse-at-political-polling-


Research papers

Using global research to permanently improve the lives of the poor

Designing lasting change; How Rotary International uses research to change people’s lives around the world.In 2007, Rotary began a journey called Future Vision to focus Rotary resources to better improve health, economic and social conditions...

Catalogue: Congress 2017: Visionary
Authors: Karl G. Feld, Uri Farkas, Hilary Leav
Company: GfK
September 2, 2017
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Citation

Feld, Farkas and Leav (2017a, September 02). Using global research to permanently improve the lives of the poor. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/using-global-research-to-permanently-improve-the-lives-of-the-poor


Research papers

The future of life insurance

Based on an in-depth analysis of what life means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better. Itaú Unibanco (the...

Catalogue: Congress 2017: Visionary
Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari
September 2, 2017
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Citation

Furniel , Milanez, Baffa and Gennari (2017a, September 02). The future of life insurance. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-future-of-life-insurance


Research papers

Beer: The perfect fit with your meal instead of wine! Dream or reality?

When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...

Catalogue: Congress 2017: Visionary
Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers
Company:
August 31, 2017
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Citation

den Uijl, Emorine, Koornstra, Hagen and Hamaekers (2017a, August 31). Beer: The perfect fit with your meal instead of wine! Dream or reality?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/beer-the-perfect-fit-with-your-meal-instead-of-wine-dream-or-reality-


Research papers

Feel more, click more

As more advertising spend migrates online, there’s a need to understand differences between online ads that drive short-term sales and those which drive long-term, profitable brand growth. This need is particularly acute as the industry faces...

Catalogue: Congress 2017: Visionary
Author: Jocelyn Simon
Company: System1 Research Ltd
August 31, 2017
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Citation

Simon, J. (2017a, August 31). Feel more, click more. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/feel-more-click-more


Research papers

Battle for the brain

Through the mirror, back to the past, and into the future...market research, people exploration, brainwaves and the year 2087: A short story for a world of uncertainty.

Catalogue: Congress 2017: Visionary
Author: Cynthia Lynn Miller
August 30, 2017
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Citation

Miller, C. L. (2017a, August 30). Battle for the brain. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/battle-for-the-brain


Research papers

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
August 28, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, August 28). From hype to reality. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-hype-to-reality


Research papers

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary
Authors: Frank Buckler, Graeme Newell
August 27, 2017
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Citation

Buckler and Newell (2017a, August 27). The artificial creativity project. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-artificial-creativity-project